Larivière’s work unveils possibilities that seem unfathomable. She incorporates fibre optics into her designs and uses multiple techniques which create an experience much closer to wearable art.
When Larivière approached me to do her branding, she gave me full creative control. My goal was to create a logo strong enough to stand on its own, simple enough to not detract attention from her art, and fully adaptable for both large scale visuals and tiny embroidered labels.
In order to show her explosive creativity and to tie in the fibre optic effects in her designs, the colour explosion was added as a brand element. It also happens to match her signature hair colour.